School Safety Messaging campaigns are an effective way to build awareness around students walking and biking and to encourage safe driving behavior among caregivers and passersby. A School Traffic Safety Campaign can use media at or near schools – such as posters, business window stickers, yard signs, and/or street banners – to remind drivers to slow down and use caution around schools and in places where students live. This type of campaign can also address other specific hazards or behaviors, such as walking or bicycling to school, school bus safety, and/or caregiver drop-off and pick-up behavior.
Elementary, middle school, caregivers, neighbors
Campaign, information for caregivers and drivers
Improved walking/bicycling safety behavior, improved driving safety behavior, youth empowerment
Increased walking, increased bicycling, increased transit use, increased carpooling
Understanding of health and environmental connections
What type of messaging resonates most with you?
Have questions or looking for additional materials? Let us know how we can help! Tom Holmes at [email protected]
MnDOT Safe Routes to School Planning is a project of MnDOT.
This webpage was developed by Zan Associates in partnership with Alta Planning + Design.
395 John Ireland Blvd
St. Paul, MN 55155-1800